visual rhetoric review

From Allison's essay I learned about how women were looked down upon during WWI and WWII to the extent that there were specific female-only units. She used her writing strategies very effectively throughout the essay.


From Laura's essay I learned about how Nike promoted women sports and equipment. They use a very interesting slogan "The Greatest Team You've Never Heard Of." She also talks a lot about how teams are stronger because of the different abilities of the team members.

Visual Rhetoric Example

I will use a few ads from the Nike Just Do It campaign for my example for visual rhetoric.
pg. 21
1. The images do try to persuade the audience.
2. There are sufficient elements to analyze.
3. The intended audience are athletes.
4. I think that the author is trying to prove that their brand is the best or the toughest.

Thesis
The three Nike Just Do It ads all motivate the audience to give an extra effort when competing in athletics which implies that Nike gives and extra effort in making their products.

My name is Russ Clark. I am from Lexington, South Carolina. I grew up playing and watching sports, loving music, and loving being outdoors and active. In high school I played football, threw shot put and wrestled. I also played trumpet in the concert band and jazz band. I am currently an athletic trainer here at Clemson. I have one younger brother who is seventeen. I have a very friendly black lab and a mixed cat. Currently my major is biological sciences and initially I intended on becoming and athletic orthopedic surgeon, but I am uncertain at the moment. I like to travel. I have been many places including Colorado, Hawaii, Haiti, and the Dominican Republic. I like to snow ski, fish, hunt and be on the lake and the beach. Overall I'm pretty friendly and easy to get along with. As in the words of the great thinker Forrest Gump, "Thats all I have to say about that."

Visual Rhetoric pg 46

The one Saab advertisement says Air-crafted at the bottom. The car doors are spread apart like air plane wings and it is set on an airport runway. Generally these things make people think of a fast sports car, speed and power. At the top of the ad the slogan born from jets is written next to the company's logo reinforcing the speed and power theme.
The Ford Escape Hybrid ad is set in a forest implying the idea of good fuel economy and being "green". Kermit the frog is at under the car saying "I guess it is easy being green." At the bottom the 36 is much bigger and bolder than the rest of the text around it. Normally SUVs aren't known for having good fuel economy so Ford is trying to oppose that conception.

Visual Narrative Essay

Visual Narrative Essay

Russ Clark

Half asleep I hear my alarm on my clock radio is it a radio commercial trying to get me to go buy some car that I do not need with money I do not have. It is 8am. I climbed off of my loft and stumble to the bathroom and notice all sorts of posters for different fraternities, FCA, and all sorts of functions on the bulletin board, the walls and the doors.

I walk to the dining hall for breakfast and notice more fliers and such on the walls as I pass by the post office and other places. They all are very vibrantly colored and have slogans in big bold letters at the top all of them wanting money or time. Walking to my 9am class I pass by the library with people from different groups sitting at tables passing out yet more fliers. I take my seat in a middle row and end my morning routine.