Super Bowl Ad

After watching the series of Budweiser commercials, I believe that the funniest is the ad with the Clydesdale that competes in fetch with the Dalmatian. The horse is not only competing in fetch but also for the owners attention. The owner throws a stick and a Dalmatian brings it back and he says, "Good boy," and pets the dog. Then the horse goes and brings back an entire tree, and the owner under his breath says "Show off." The commercial appeals to pathos particularly because of the humor. Budweiser knew that the audience would be an average American that watches football.